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Ethiopian CEO Wins 2013 Airline Strategy Award for Regional Leadership Becomes First African Carrier CEO to Receive the Award

Tigrai Online, July 17, 2013

Ethiopian Airlines, the fastest growing airline in Africa, is pleased to announce that it has become the strategic partner of the new Malawian Air with 49% equity shareholding.

Ethiopian Airlines, the fastest growing airline in Africa, is pleased to announce that its CEO Tewolde Gebremariam has won the 2013 Airline Strategy Awards for Regional Leadership on Sunday 14 July 2013 in London.

Ethiopian Airlines, the fastest growing airline in Africa, is pleased to announce that its CEO Tewolde Gebremariam has won the 2013 Airline Strategy Awards for Regional Leadership on Sunday 14 July 2013 in London.

Ethiopian CEO is the first African Airline CEO to receive the Regional Leadership award in the award’s 12 year history which is annually given out by Airline Business Magazine, a publication of Flight Global, the world’s leading aviation media brand. The Airline Strategy Awards for Regional Leadership is given for a management team that has demonstrated excellence in leading a carrier, which provides strong transport links in its geographical region. A key criterion for this award is the successful utilization of regional markets with high operational integrity as well as the ability to produce good growth rates while keeping a tight grip on costs. The independent panel of judges comprised of highly respected industry professionals including analysts and former chief executives gave Tewolde Gebremariam the award for delivering consistent profits while developing Ethiopian Airlines’ fleet, network and business infrastructure and, in doing so, for showing leadership in the continent.

The judges also recognized that Ethiopian success is in one of the most difficult regional markets, where airline liquidations are all too frequent, with one saying that Ethiopian is operating in a “difficult region”, and its achievement is “very impressive”.

After receiving the award, Tewolde Gebremariam, Ethiopian CEO said, “I am pleased to receive this prestigious strategy award which is recognition of the hard work and special dedication of the 8,000 employees of Ethiopian Airlines. It is also a confirmation that our vision 2025 strategic road map of fast, profitable and sustainable growth is right and a sound one. As a truly indigenous pan-African airline, successful execution of our strategy is enabling the airline to serve seventy five international destinations in five continents with the aim of bringing Africa together and closer to the world. I would like to thank the Airline Business Magazine management and the panel of judges for selecting us for this award. ”

Ethiopian CEO was also recognized for Ethiopian multiple hubs strategy in Africa with its partner ASKY airline, which operates to 22 West African destinations on top of Ethiopian extensive network in Africa consisting of 45 points.

Ethiopian recently finalized a deal signing 49% shareholding agreement to form the new Malawi Airlines, through which it will develop a third hub to serve Southern Africa.

Ethiopian has just successfully completed its third year of its fifteen year strategic roadmap, Vision 2025. By 2025, the airline aims to become the leading aviation group in Africa with seven business units generating 10 billion dollars in revenue annually.

About Ethiopian

Ethiopian Airlines, the fastest growing airline in Africa, made its maiden international flight to Cairo in 1946 and now the Airline provides dependable services to 72 international destinations spanning four continents.

Ethiopian is proud to be a Star Alliance Member. The Star Alliance network is the leading global airline network offering customers convenient worldwide reach and a smoother travel experience. The Star Alliance network offers more than 21,555 daily flights to 1,356 airports in 193 countries.

Ethiopian is a multi-award winner for its commitment and contributions towards the development and growth of the African aviation industry and in recognition of its distinguished long-haul operations enhanced by the introduction of new routes and products. Recently, Ethiopian won "Airline Reliability Performance Award" from the Bombardier Aerospace; "African Airline of the Year Award" from Air Transport Quarterly Magazine; "Transformation Award 2012" from Planet Africa Network; "International Diamond Prize for Excellence in Quality" from the European Society for Quality Research (ESQR). Also Captain Desta Zeru, Vice-President of Flight Operations, won "Africa Legend of Travel" award from African Travel Quarterly (ATQ) magazine; and Ethiopian Airlines CEO, Tewolde Gebremariam, won "African CEO of the year" from the African CEO Forum as well as "African Business Leader of the Year" award from the Corporate Council on Africa (CCA).

With its acquisition of and firm orders for several new modern fleet, the airline is well positioned to pursue aggressively the implementation of its 2025 strategic plan to become the leading aviation group in Africa.

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