Tigrai Online, October 20, 2013
The Body Shop a British manufacturer of beauty products is launching a new product line called Honeymania. They have partnered with Beza Mar beekeepers in the remote Sheva rainforest in Ethiopian highlands to bring community fair trade honey to incorporate into the Honeymania product line.
The Body Shop is a leading manufacturer of natural beauty products that include skin care, make-up, body butter, aromatherapy, hair care, and verity of bath products.
The beekeepers work with the bee’s natural cycle and use traditional techniques so that their use of the bees and the rainforest is sustainable. The hand harvested honey is food grade and it’s sold by luxury brands as table honey.
Launching in stores on October 7, 2013, Honeymania will feature Lip Balm, Soap, Shower Gel, Body Butter, Bubble Bath Melt, Body Scrub and Eau de Toilette. Each product has a delicate scent with notes of floral honey blossoms and sweet honey. The collection ranges in price from $4 to $20.
About The Body Shop company
The Body Shop company says they are committed to fair trading and community well being.”W e believe true beauty comes from the heart. For us, beauty is much more than a pretty face. We make our products with love and care. We source some of the finest raw ingredients from the four corners of the globe. We harness the skills of artisan farmers and add our expertise to create effective products that are wonderful to use. We trade fairly so communities benefit as well as you. We never test on animals, and all our products are 100% vegetarian. We campaign with passion on issues close to our heart, because activism is in our blood. We always keep people, animals and the planet in mind.”
Ethiopia is the largest honey producer in Africa and the fourth beeswax producer in the world. Ethiopian honey accounts for twenty-four percent of African honey production. One of its most unique and flavorful honeys is produced only in the very northern part of the country, in the Mountains of Tigrai State, at an elevation of 2,300 meters or about 7,500 feet above sea level.