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Pinko unveiled six Ethiopian versions of its signature cotton Pinko Bags

Tigrai Online Feb. 23, 2013

Ethiopian born supermodel Lia Kebede is named one of the 100 most influential people of the world
Ethiopian supermodel and designer Liya Kebede

At a cocktail party at Milan’s Studio Giangaleazzo Visconti on Thursday night, Pinko unveiled six Ethiopian versions of its signature cotton Pinko Bags.

More than a hundred women in Addis Ababa, about 65 of whom were recruited and trained especially for the project, produced the eco-friendly, 100 percent cotton Pinko Bag for Ethiopia collection, and the results of their efforts are in the Italian brand’s stores now at 58 euros (about $76) per bag.

Marina Spadafora, the collection’s creative director, said she drew inspiration from colorful body-painting traditions in southern Ethiopia’s Omo Valley, and cited photographer Hans Silvester’s work as a resource. “I’ve been working on sustainable fashion for years,” she said, “and finally here was a chance to use Ethopian art.”

With Italian Vogue editor-in-chief Franca Sozzani as goodwill ambassador, Pinko’s latest initiative is a partnership with United Nations-supported Fashion 4 Development to promote economic growth in poverty-stricken regions.

Ethiopian supermodel and designer Liya Kebede said she was excited about the increased attention to her country’s art and fashion.

Source: Women's Wear Daily

Background of Liya Kebede

This Pico Bags are mad in Ethiopia and they are sold in Italian brand’s stores now at 58 euros (about $76 usd) per bag.
More than a hundred women in Addis Ababa, about 65 of whom were recruited and trained especially for the project, produced the eco-friendly, 100 percent cotton Pinko Bag for Ethiopia collection.

Liya Kebede (born January 3, 1978) is an Ethiopian model, maternal health advocate, clothing designer and actress who has appeared three times on the cover of US Vogue . According to Forbes, Kebede was eleventh-highest-paid top model in the world in 2007. Since 2005, Kebede has served as the WHO's Ambassador for Maternal, Newborn and Child Health.

Liya Kebede was born January 3, 1978 in Addis Ababa Ethiopia. A film director spotted her while she was attending Lycee Guebre Mariam and introduced her to a French modeling agent. After completing her studies, she moved to France to pursue work through a Parisian agency. Kebede later relocated to New York City. She has remarked that the modeling industry in Ethiopia is quite different from the catwalks on which she is now ubiquitous.

Kebede's big break came when Tom Ford asked her for an exclusive contract for his Gucci Fall/Winter 2000 fashion show. Her popularity in the fashion industry sky-rocketed when she appeared on the cover of the May 2002 edition of Paris Vogue, which dedicated the entire issue to her

The Ethiopian born supermodel Lia Kebede was named one of the 100 most influential people of the world in 2010.

The Ethiopian model, actress and humanitarian, Liya Kebede, was the face of L'Oreal Paris for many yeras.

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