Tigrai Online March 06, 2013
Heineken is to build a 1.5m-hectolitre-a-year brewery in Ethiopia as it targets growth in the fast-developing country.
Construction on the Kilinto, Addis Ababa plant will begin “in the near future”, a Heineken spokesperson told just-drinks today (5 March). The brewery is expected to be operational by the second half of 2014.
It will be Heineken's third, and largest, brewery in the country after the state-owned Bedele and Harar plants it acquired in 2011.
Despite its rapid growth, the Ethiopian beer market is still in its infancy compared to other African countries. In 2010, beer consumption rates in Ethiopia were approximately four litres per capita, a small proportion, for example when compared to Nigeria 11 litres, South Africa 60 litres and well below the global average of 27 litres.