Arsenal parteners with Dashen Beer in Ethiopia
Tigrai Online, September 26, 2015
The United Kingdom professional Football Club Arsenal, is partnering with Dashen Beer in Ethiopia
The United Kingdom professional Football Club Arsenal, is partnering with Dashen Beer in Ethiopia. It is the first premier league team to try to establish such a partnership in Ethiopia.
Arsenal is teaming up with Dashen Brewery to get close to its Ethiopian fan base. Dashen Brewery has a great community based presence in Ethiopia.
Arsenal chief commercial officer Vinai Venkatesham said: “Arsenal has a huge fanbase across Africa, and our support in Ethiopia stands out as particularly strong. We are delighted to be partnering with Dashen Brewery, together creating the first regional partnership for a Premier League club, in this rapidly growing and developing territory.” Said in the in the Arsenal website.
It is very natural for a sports club to work with a brewer to expand its fan base, because sports and beer go together very nicely.
Ethiopia has a number of its own Football Clubs and the Ethiopian clubs have been making a big improvement recently. Millions of Ethiopians enthusiastically follow European Football games. Arsenal also has a team member with connection to Ethiopia. The parents of Gedion Zelalem a young midfielder are from Ethiopia.
The phenomenal Ethiopian economic growth is attracting not only investment and business, but it is making the Horn of African power house a center for international institutions including sports and cultural organizations.
Source: Arsenal website